It was, it seems, a misunderstanding, with Disney+ later clarifying that the disclaimer only applied to responses to the initial tweet using the hashtag and mentioning their account. Another replies to say that a Terms of Service agreement can’t be posted online with the assumption that “ anyone who does something falling in line has seen it and agreed”. “My favorite Star Wars memory would have to be the time Disney tried to lay legal claim to every tweet on Twitter that used a particular hashtag,” responds one Twitter user. Yet filing a formal agreement for every single tweet containing the hashtag “#MayThe4th” would prove difficult. “By sharing your message with us using #MayThe4th, you agree to our use of the message and your account name in all media and our terms of use,” reads the second tweet in the thread.īy sharing your message with us using #MayThe4th, you agree to our use of the message and your account name in all media and our terms of use here: With interactive promotions like these come terms and conditions. Selected responses would appear “somewhere special” on 4 May, a date associated with the series and its catchphrase “may the force be with you”. A tweet by streaming service Disney+ asked fans to “celebrate the saga” that is Star Wars by tweeting their favourite memories of the franchise to the account. The latest legal debate didn’t take place in a galaxy far, far away, but rather, on Twitter. TenEighty explores the rise of experiential marketing and what this could mean for the future of brand deals. From The Fine Bros to the force, both YouTubers and brands have been finding ways to monetise feelings and experiences.
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